Thank you for joining us on this mission to get quality books into the hands of kids! (a note from the founder, Penny Eifrig)
When my kids were little, Scholastic Book order day was stressful. I knew that there were kids in their classes who would get a pile of books to take home, while my kids were restricted to getting the one that was the special deal. It bothered me month after month. Income inequality was so blatant in those moments, and it didn’t go unnoticed by my young kids either.
Maybe that is why in 2015 I decided that I wanted most of the books created at Eifrig Publishing to go to organizations that would provide free books to underserved communities, so that every kid got one book to call their own. I had the idea, strong enough at first to start a non-profit, but didn’t have the know-how or confidence to really launch Random Acts of Reading. So I would collect small funds and provide a classroom or two with some really good, inclusive, diverse, ecological, self-esteem-promoting books. It felt good, but I think I knew that it could and should be greater.
Here we are in 2021, and as the stars realign and the world comes back somewhat into balance after being tossed off its axis, I feel like I am finally ready to achieve what I had set out to do. New people have floated into my life over the past few months who are showing me that I am worthy of doing this and the project is worthy of being developed. So with their support and a brighter look again at the future, Random Acts of Reading is being relaunched, ready for greater things.
Putting the cart before the horse, I decided this week to send out a serious batch of environmentalist books to reach kids in need before Earth Day (Earth Day and Well Earth Well Me). The U-Haul is loaded with 54 cases of books valued at over $30,000 that are being shipped with free Zappos for Good UPS labels and headed to Minnesota for distribution through Kids In Need Foundation. It feels so good, so freeing to simply put this project in motion, even before I know how it will be funded. But I know that doing good is a lot like love…the more you share it, the more it grows.
So I am ready for all the good that will grow in 2021. If you want to see kids in your area benefit from our program (which also includes meet the author events and a young authors writing contest), please visit www.randomactsofreading.org. The site is under development, but the basic info is available now. Random Acts of Reading will also be part of the 2021 Centre Gives campaign in May.
If you would like to become a volunteer (with the aim of converting some positions into paid positions in 2022), please reach out as well!
Do good. Be well! Let's create a better world together!
(Enjoy my kids when they were young, reminding us with Kid President to make things better!)